“We launched the product six and a half years ago. It is a subscription management platform for eCommerce companies that want to sell physical products on subscription. We give people the tools to launch their subscription program to customize it based on their business needs. Then we give them a series of toolsets to help them grow their subscriptions. In that period of the last six and a half years, for at least five years of that, we were completely self-funded, so we were bootstrapped. Every year as a bootstrapped company, we were doubling and tripling in size.”