“I think it was that we got it so far with almost no money that we had product available. We were able to demonstrate, for example, to age and improve that you can manage back to high-quality genes from our material, and that was the tipping point that they understood and started to believe, “This is really true. It’s not only about stories.” Before that, it was only a story, and you had a little bunch of dirty fibers, which wasn’t that appealing or convincing. But when they were able to turn themselves into material and type of fabrics or products, that was the tipping point.”