“It’s because we haven’t seen an incremental change; we’ve seen a dramatic change. We went from, let’s say x, in terms of retention to 10x over a single launch, over a single feature. At that point, you know, our hunch was right. We won for ourselves, but actually, there are other people that won as well, and therefore, there’s product/market fit, and it’s going to succeed, and that’s iterating in quality and make those incremental improvements.”