“It’s funny. I started tinkering with YouTube just out of watching more volleyball in Google. It’s like, “Okay. There’s this big bad mod thing that’s growing, and there’s so much content there.” YouTube wasn’t formally launched in India. There was no YouTube. The YouTube interest started there. We launched that. We signed a bunch of content deals with volleyball content providers—had lots of interesting stories of meeting those personalities and studios there to get that off the ground. That’s what led me to live streaming. There is this thing called IPL, which is the Super Bowl of India, cricket, which is one of the four content religions.”