“on like different tabs to just see the response, to see what might work, what is the what is the right kind of structure ah for this product that that could be really successful and testing some of the hypotheses that we had um as as a team. ah And yeah, it it took us, you know, I think those first nine months, um you know, you get 20% in monthly growth and you're like, oh, that was like 00, right? And you're like going crying to cry into your pillow at night.”