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Start-Up Handbook by McKinsey:

Highlights from the Handbook:

1) Developing a Business Plan: Learn how to draft a business plan that not only attracts investors but also lays a solid foundation for your startup’s future.

2) Understanding Market Needs: The guide emphasizes understanding and addressing real customer problems, which is crucial for creating value and securing market position.

3) Team Building: Insight on forming effective management teams that drive startups towards growth and success.

4) Financial Planning: Detailed advice on managing startup finances, emphasizing the importance of sound financial strategies for securing investment.