Angels are individual investors writing personal checks. The best angels transform the trajectory of a startup. Here's how to find and work.
A great angel is a founder-friend with capital, opinions, and a network. A bad angel is a nuisance shareholder with strong opinions and no leverage. Choose deliberately — you can't rescind an angel investment once accepted.
Operator angels (current or former founders/executives — highest signal). Sector angels (deep domain experience, valuable for intros). Financial angels (accredited investors treating startups as an asset class — least strategic value). Super-angels (writing $50-500K checks systematically, quasi-VCs).
Individual check: $10K-100K typical, occasionally $500K+. Pre-seed rounds often composed of 10-30 angels. Standard instruments: SAFE post-money (US), convertible note (international, older investors). Valuation caps typically 15-30% higher than institutional pre-seed.
Warm intros from other founders (highest quality). AngelList profiles filtered by sector. Twitter/X (many angels announce publicly). LinkedIn search for "angel investor" + your sector. Alumni networks from your school or previous companies.
Backchannel two founders they've invested in. Ask specifically: "How responsive are they to questions?" "Have they made intros?" "Have they created any drama?" One difficult angel out of 20 is manageable; three difficult angels is a cap table nightmare.
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