“Cold and dark in Minnesota. now It was my you know my ah I think like waves of immigration across the US, just my relatives like immigrated to Minnesota from ah Norway and Sweden and grew up in a family of entrepreneurs, like had a pretty lucky life in a lot of respects. But if you don't know about Minnesota, it gets deeply cold in the winter. So was excited as an adult and to to get out of there. But I grew up Grew up again in a family of entrepreneurs learning at the dinner table, you sort of don't, so you don't go get jobs, you have to make them and ah you know, everything started from there.”