“Like, no no, The answer is no. You think about how to find customers, how to service customers. Like, What's your product? Those things. And so Aptics was a great, it was a great experience and we had a good you know success in the company, but I really, i started to feel this, this need, like, you know, if you, even if you have a great team, which I have there, if you focus them on a problem, that's not meaningful, it's like, you can, you can manage to push the boulder up the hill.”