“You know, like it takes real time, but you should know in 18 months, like if it's going to be great or not. And that was my, that's like my internal catchphrase for like, Don't waste your time. Like if you don't feel it in your bones as an entrepreneur 18 months in, you might, you're probably focusing on the like the wrong problem space and otherwise. So also what happens in that is you is you know what's going on in your business. You start to get some dimensions around it. You start it, you think it could be everything.”