“But um so, yeah, at SMB Live, you know, learned you bootstrap, you have total control all the way. We did find product park product market fit. We had an exit, we are acquired by a great company called Reach Local. And the beauty in bootstrapping is even if it's not as massive of an exit, ah you the the people that founded it, you can still have a really meaningful outcome on that front. But I think the biggest takeaway is, again, you don't raise outside money until you know the market pattern that you really want to go and solve you know completely or you're going to end up in a tense situation.”