“It kind of came out of nowhere I mean right? as we were starting to get ready to to launch our offering. We started doing marketing. We came out of stealth we started doing thought leadership to try to you know, ah create the environment where our launch would would be successful and. You know the enterprise this is strategic in an area heard about it invited us to talk and said yeah well this is really interesting. Innovation. Ah, we'd like you to do it here. Um, and we said no.”