“250 to 300 people sitting around in different offices or around the world um You've got time zone differences that you have to account for um You you've just ah yeah, it it was a crazy time of growth and and we made a lot of mistakes we thought that whatever worked at um At the level of at ah At the smaller scale, we can just replicate that at a larger scale. And in reality, that assumption was completely wrong because we had to processize things. We had to implement um systems and tools and processes and actually um find the right leaders ah to scale those given functions. And in a lot of cases, we don't even take the time to do that.”