“The best lesson we learned was to continually build at whatever. So for whatever scale we were at with eyes towards the future and never stop selling that was a big piece for us. Yeah, there was a lot of moments where the the choice was do we invest heavily. In manufacturing and efficiency at this moment in time to try and drive your immediate gross margin on the hardware product but means we won't be able to sell as many units in the short term and it was always ah it was always a balance to to pull those 2 together.”