“And the first thing he said was, ask ChaCha who I am, which is what you do if you're in the entertainment business, because I saw that as a pattern. And we asked it, and it gave a really interesting answer, and he loved it. ah So that made for some pretty cool selfies. you know and But ultimately what happened, that didn't go well. um We scaled it to like 28 million monthly unique users, but there was a fundamental issue in the business model from a cost perspective.”