“The belief in your product and so every next time you meet an investor.. There's a little bit more you can show about your product that that kind of reinforces that belief and so that's what we did we We kind of persevered and we said we we came with passion saying no people deserve this product. And then every month or every few months we had more and more data that this product was actually valuable and eventually those 2 things converged and and a few investors few investors got it.”