“Thanks to our M-Qube success, Highland Capital basically wrote us a check up front for 6 million dollars. We were off and running with a check, and it really helped to have been a one-time success. So, the fundraising was not the—but the cool part of M-Qube which was a lot of fun was within three months, we were live with NBA and NFL and Playboy.com as an early client, oddly enough, and Univision as well. So, we had four marque clients, four publishers that any ad platform would kill for up and running within four months.”