“All right? So So as I mentioned earlier a lot of our focus has been really large global customers because they're the pain points are the largest and therefore you know to innovate in that segment if you will. A lot of the elements whether it's your platform or the use case products or its content all of these things have to come together. So All the investments that have've made over the last 10 years plus on R and D and on a product development etc has actually come to be quite fruitful as the markets have become more agile in terms of adoption.”