“The things that I learned really on is that you know if if your statements have empty calories. First of all people are going to be suspicious of you and they're definitely not going to buy tribute second thing I learned is that you know if if you really can educate then. Then people will appreciate you so much more than they'll appreciate people that just try to take their money and I've carried that with me since those days and I've had a pretty successful career as a result.”