“you know really close down the intent to commercialize our platform, but rather ah ah just build and sell our services and use the platform as a backend really just to make us more efficient and be able to scale. um it It came with a lot of changes in the company um ah and ah you know it took us months to actually sort through the right way to reorganize the company to provide this. And you know a year later, im very pleased with how things are going and the outcomes, but um it was certainly not a foregone conclusion. We would have got to this point if we had kept building two separate products.”