“Yeah, so my business partner had the idea for happy family. She had a friend who had had twins and was really struggling with what to feed her family and so my partner Shazi had this idea to create a fresh baby food line that would be sold nationally. Would really offer an alternative to those processed jarred baby foods that we're all so familiar with and so that was the original kernel of the idea my partner Shazi was in New York and so I decided to leave whole foods. Go to New York to join her and co-found the company.”