“Yeah, so soon learned that creating a fresh baby food at scale launching you know peas pure aid peas in grocery stores across the country and the refrigerated section was not going to be viable for us. At the time that just technology wasn't there and so we decided to pivot to frozen baby Foods. We had these little cubes of frozen baby food that we sold in the freezer section and retailers. Loved It. We got some initial funding. It was really hard. It was a hustle we hustled so many individuals 500 could buy a piece of our business. We figured it out and we launched it and then unfortunately it was not a hit.”