“that will never forget having met him and how they and how how Chuck instructed them on putting that client at the center. So for that company and for Chuck, let's keep it to Chuck, the idea of being consumer centric is not on a piece of paper or a placard or whatever. It's how he's how he's convinced himself, rightfully so, that if you really can do that and the culture is all around that, you can go through anything. You can go through like the hell that was the early 2000s.”