“um I had a coach who ran Gillette for a little bit, um and he said he would literally go into people's houses when they woke up at 6 a.m. to see how they shaved. And that was the most valuable thing he did. And that's like you know Procter & Gamble. It's a huge company, but they still their leaders still go into their customer houses at 6 a.m. and watch them shave.”