“First, it's a question of people. You have to find a good leader. I am a big believer in the relationship between the people. It's not just an understanding of the people, but be sure of the market, but be sure you have a good leader and the good people towards the market. Step one is to identify a good person. Step two is to build the team. Step three is to be sure that you have a good process, you have an open mind at excellence to implicate or to adapt because you know the markets are different in each. In term of the sales, marketing, etc.”