“before founding the company and i realized that this is an area where there's like an untapped opportunity meaning that like more so um kind of becoming a lifestyle medicine company like an integrative company yeah and then targeting mental health. And that's kind of how how I found the unique angle of kind of using technology to scale things, to measure things, to have the data, but also like bringing in these holistic aspects like exercise, sleep, diet, um you know, with therapy, with mindfulness to kind of create a very holistic and and a novel offering.”