“And then you enter a pretty long sales cycle with legal, compliance, and so on, because many of these large real estate investors have a lot of proprietary data, they have a lot of tenant data, and and and data is an asset, and they want to make sure that their data is safe, they want to make sure that their data is being a used in a responsible way and they want to make sure that you're not using their data to train your own systems. And I think those are things that are and important.”