“And all of a sudden, we're an $8 billion dollar firm. There was another firm of friends of ours that got ah they had some issues. ah So all of a sudden, we we had another office in l LA and another office in DC, and we're 10 billion. ah We grew it to 16 billion in ah over the next couple of years, all organic. So from 2015 to 2019, we quadrupled. and ah and And it was just part of the story. And all of a sudden, we we realized that ah this wasn't just going to be a club or I'll call it a cult ah for a very select group of families, that there was a blue ocean opportunity in a un completely underserved market ah for the ultra high net worth.”