“I think it was obviously very different back then. When you have less brands, the ability for a brand to launch like ours; now it could be every day, but back then it was not. I think we could stand out in a way back then that is very hard or expensive to do these days. I think no one was talking to this customer that was not able to afford luxury but also didn't want something off the side of the street. I think that was a new development within fashion. It was like a great time when this new category was launching.”