“It think for us it was the technology in the stores. We also were the first brand the same day as Apple launching their Apple watch. We had launched some wearables. I think we've seen the traditional female wallet is going to be extinct, so how do you put a phone in a beautiful case with a chargeable battery, with wallet capabilities as something that she's going to need. Or even a tassel that looks really pretty hanging off a bag, but gives you that extra charge? We're trying to look at real problems when we're using technology to solve for women.”