“I think it's evolving. There's a lot of talk right now around sustainability. That doesn't mean that every brand has to be crunchy granola. I think we as brands are trying to become more responsible about where we source, who's making our goods, and the impact on the planet. I think you'll see a lot of older brands go by the wayside as they age out of this new customer set, and you'll see a lot of direct consumer brands go, "Uh oh. We need to actually open bring-and-mortar and touch and feel our customer."”