Rish Gupta on And that allowed us to basically have money to market to st… “And that allowed us to basically have money to market to students back. So we would just do things like this, which was like zero dollar marketing or in fact, sometimes revenue positive marketing. ah But yeah. Yeah, 2015.” Read the full interview with Rish Gupta More from this interview“excitement about how these people live their lives and what they did. So in college, I did the most obvious business that I think anybody who's entrepreneurial kinds of starts at least once in colleg…”“big American and European companies were making especially consumer product goods. So think about all your Pepsi's, Coke's, ah Heinz, Uniliver, all these companies are making a big inroads into India…”“And we like, wait, We don't see banner ads on these buses. We have a whole bus network that we can leverage, which sells goes to all the interior parts of the country. So 19-year-old kids, we decided…”