“Well, difficult in part because I um had never done it before. um ah Not as difficult because you know I came from a sales and marketing background. so you know the art of pitching, I kind of was in my my DNA already. um And ah you know I went out and raised seed money ah from high net worth individuals. What we had going for us was everybody's like, oh yeah, that idea really makes a lot of sense. They liked the idea. And so yeah there wasn't a lot of due diligence by somebody, by a doctor investing 5,000 in the company. um They just liked the idea and they you know they liked with the team.”