“I'm an investor, too. Actually, I'm the biggest investor, but still, great businesses are built with partners, at least in my book. General Catalyst had been a fantastic partner to me in the past, so it was logical to tap them and see if they were interested, and they were. I also found a specialty investor called Activant, who had made successful investments in the eCommerce, retail space like Hybris, which was later sold to SAP. They are extremely knowledgeable about the space. I found two allies here that were really there to help.”