“And what we actually are discovered at the time was um what consumers actually wanted was selection that was the the unique unlock and so we we launched like uh just locally uh this was now into 2013 and you know i i gloss over but we traveled you know we We ended up recruiting another ah co-founder from America and you know he helped ah yeah you know build the business in in the United States. And we my co-founder and I were also coding remotely until we could get the visa situation sorted.”