“um And the people one was one that we felt is not addressed right, because when we talked with um these small businesses about the software that they use for payroll and for HR and things like that, and these are really small businesses, they felt like this is not the right that this software was not built for me. It was built for big companies. This software is you know not friendly. It's too expensive. it's easy It's hard to use. Why is it not as simple as my online bank? Right. um So we felt like there was a great opportunity there.”