“um And um over time also, we brought in Eddie, my third co-founder still kind of kept brainstorming ideas and things like that. And we ended up um you know looking at multiple different areas. But the area that kind of kept kept coming back and stuck and stuck with us is how can we help small businesses succeed? Because you know our personal lives, we had small businesses and our families and so forth and friends. And we felt like there's so many software brands that are focused on consumers.”