“I think the main thing is that you have to know your audience. You have to know your market. The one thing that I took from the first company to the fan company was the knowledge of the industrial facility market. I certainly knew what the problems and who the players were in the specific facilities. That was a big part of why we were successful with a fan company because we knew everybody. I don’t mean individually, but we knew who our admirers were, what their interests were, what their concerns were, what their budgets were, which made a big difference in being successful.”