How to Estimate Your Market Size

This visual outlines three distinct approaches—Bottom Up, Top-Down, and Value-Based methodologies—for calculating market size.

How to Estimate Your Market Size (Bottom Up, Top Down, Value-Based)

This visual outlines three distinct approaches—Bottom Up, Top-Down, and Value-Based methodologies—for calculating market size. Founders can use this to accurately define and present the potential of their market to investors and stakeholders.

How to Estimate Your Market Size (Bottom Up, Top Down, Value-Based) is a diagram in the market size section of the StartupFundraising visual library, covering market sizing, tam sam som, market analysis, market opportunity, startup strategy, investor pitch. Founders use it inside pitch decks, board updates and investor follow-ups; it is free to download and adapt to your own numbers.

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•By Alejandro Cremades