AVP's Investment Thesis on Tive

AVP on Tive: Tive's offering is differentiated as an all-in-one solution combining hardware, software, and support services.

Investment Thesis · AVP

Product

Tive's offering is differentiated as an all-in-one solution combining hardware, software, and support services.

Tive’s solution encompasses hardware, software, and support / services elements, and as an all-in-one offering, is differentiated compared to competitors.

Traction

Tive grew 279% YoY in 2021, ending the year at $24.5M CARR.

The company grew 279% YoY in 2021, ending the year at $24.5M CARR.

Tive maintained strong retention metrics and a payback period of less than one year.

The company has also maintained strong retention and payback metrics (less than one year)

Customers speak highly of Tive's solution across hardware, software, and support services.

Customers speak very highly of the solution across all aspects (hardware, software, and support / services).

Team

Tive's CEO is level-headed, thoughtful, knowledgeable about the market, and seen by customers as a strategic leader.

Tive’s CEO is level-headed, thoughtful, and knowledgeable about the market

Competition

Tive differs from supply chain visibility platforms by allowing shippers and 3PLs to own their visibility data directly.

Tive differs from supply chain visibility platforms and technology like ELDs* (Electronic Logging Devices: used by carriers to track driver hours), in that their solution enables shippers and 3PLs to own their supply chain visibility data.

What founders can learn

  • The traction evidence that carried weight: AVP wrote that Tive grew 279% YoY in 2021, ending the year at $24.5M CARR.
  • How the team was judged: AVP wrote that Tive's CEO is level-headed, thoughtful, knowledgeable about the market, and seen by customers as a strategic leader.

Source and provenance

Investment Thesis published by AVP on avpcap.com (first-party source). Read the original

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