Investment Rationale · Kleiner Perkins
Why the firm invested
Kleiner Perkins is partnering with Synthesia to enable mass customization of video at scale in professional environments.
We’re excited to partner with Victor, Steffen, and the entire Synthesia team as they unlock mass customization of video at scale and change how we communicate in the workplace – with video as code.
Product
Synthesia is an AI-enabled video creation platform that reduces the video production timeline from months to minutes.
Synthesia is an AI-enabled video creation platform that reduces the video production process from months to minutes.
Synthesia enables users to instantly generate professional videos in their browser by providing text and choosing from avatar options.
It enables users to instantly create professional videos in their browser by simply adding text and choosing from a library of different avatars (with the ability to create their own).
Traction
Synthesia's application and API are used by Fortune 500 companies for onboarding, training, and sales and marketing automation.
Today, Synthesia’s application and API are used by a number of Fortune 500 companies across a range of different use cases – from employee onboarding and training to sales and marketing automation.
Team
Synthesia's team has demonstrated strong execution and product velocity since 2019, delivering on their promises.
Since first meeting Synthesia’s team in 2019, we’ve been incredibly impressed by their level of execution and product velocity. The company has delivered on everything they said they would
Business model
Synthesia brings software characteristics to video production, offering scalability, customizability, and near-zero marginal cost.
bringing the best properties of software to bear in video production – scalability, customizability, and near-zero marginal cost.
What founders can learn
- What actually moved the decision: Kleiner Perkins wrote that Kleiner Perkins is partnering with Synthesia to enable mass customization of video at scale in professional environments.
- The traction evidence that carried weight: Kleiner Perkins wrote that Synthesia's application and API are used by Fortune 500 companies for onboarding, training, and sales and marketing automation.
- How the team was judged: Kleiner Perkins wrote that Synthesia's team has demonstrated strong execution and product velocity since 2019, delivering on their promises.
- How the model was assessed: Kleiner Perkins wrote that Synthesia brings software characteristics to video production, offering scalability, customizability, and near-zero marginal cost.
Source and provenance
Investment Rationale published by Kleiner Perkins on kleinerperkins.com (first-party source). Read the original
