Investment Rationale · Menlo Ventures
Why the firm invested
Menlo Ventures invested in ShopMy because it combines consumer-desired authentic creator marketing with data metrics brands need to evaluate performance.
As we welcome ShopMy to the Menlo portfolio, they are paving the way for a new era of performance marketing—one that combines the authenticity consumers crave with the metrics brands need to succeed.
Product
ShopMy integrates creator partnerships, affiliate marketing, and automation to deliver metrics comparable to paid search and social ads.
Their platform integrates creator partnerships, affiliate marketing, and automation to offer insights comparable to paid search and social ads.
Traction
ShopMy's automated gifting tool has processed more than 190,000 product requests for brands.
For example, their automated gifting tool, which allows brands to quickly build and share product lookbooks with creators in a single click, has processed over 190,000 product requests, saving brands countless hours.
ShopMy's tools generated 16,000 pieces of creator content with over 125 million views at a CPC 53% lower than Instagram ads.
Their performance-driven tools have generated 16,000 pieces of creator content with over 125 million views—at a CPC 53% lower than Instagram ads.
ShopMy has driven over $352 million in brand sales with a 5x ROI across 100,000 commission-earning creators.
Most importantly, these innovations have driven more than $352 million in brand sales with a 5x return on investment, supported by 100,000 creators earning commissionable revenue.
ShopMy works with leading brands like Lululemon, Nordstrom, and Dior, and has enabled commissions from over 50,000 brands.
Under their leadership, ShopMy has earned the trust of leading brands like Lululemon, Nordstrom, and Dior, and enabled commissions from over 50,000 brands.
Team
ShopMy co-founder and CEO Harry Rein is an MIT-trained computer science and AI expert who previously worked at Popcart.
Harry, an MIT-trained expert in computer science and AI, brings engineering and commerce expertise honed at Popcart.
Investment context
Menlo Ventures invested in ShopMy's $77.5 million Series B round alongside Bessemer Venture Partners and Bain Capital Ventures.
We’re excited to announce our investment in ShopMy’s $77.5 million Series B round, alongside Bessemer Venture Partners and Bain Capital Ventures.
What founders can learn
- What actually moved the decision: Menlo Ventures wrote that Menlo Ventures invested in ShopMy because it combines consumer-desired authentic creator marketing with data metrics brands need to evaluate performance.
- The traction evidence that carried weight: Menlo Ventures wrote that ShopMy's automated gifting tool has processed more than 190,000 product requests for brands.
- How the team was judged: Menlo Ventures wrote that ShopMy co-founder and CEO Harry Rein is an MIT-trained computer science and AI expert who previously worked at Popcart.
Source and provenance
Investment Rationale published by Menlo Ventures on menlovc.com (first-party source). Read the original
