Investment Rationale · Version One Ventures
Investment thesis
Lolli creates network effects by acting as a universal rewards program that allows users to earn and spend bitcoin across various online retailers.
Lolli has network effects with the ability to earn/spend one reward currency (BTC) across different online retailers.
Lolli has the long-term potential to become the primary wallet for everyone by automatically generating a wallet upon user sign-up.
The grander opportunity is that Lolli will be \*the\* wallet for everyone. To start earning BTC, the company creates a wallet in a quick and frictionless for each consumer who signs up.
Why the firm invested
Lolli improves consumer crypto on-ramping without financial risk because bitcoins are gifted as rewards, buffering consumers from price volatility.
There’s no risk to the consumer, significantly improving on-ramping into crypto. Since bitcoins from Lolli are “gifted” to you as a reward, you won’t feel the sting of crypto’s volatility in the same way as if you had bought it.
Product
Lolli is a rewards application that enables consumers to earn bitcoin while shopping online.
Enter Lolli, a rewards application that earns you bitcoin when you shop online.
Traction
Lolli operates as a browser extension with over 500 brand partnerships established.
It’s a browser extension with over 500+ brand partnerships already in place.
Investment context
Version One led the investment round in Lolli, joined by Bain Capital, 3K VC, Forerunner, FJ Labs, DCG, and angel investors.
We led the round with participation from Bain Capital, 3K VC, Forerunner, FJ Labs, DCG and some great angels.
What founders can learn
- What actually moved the decision: Version One Ventures wrote that Lolli improves consumer crypto on-ramping without financial risk because bitcoins are gifted as rewards, buffering consumers from price volatility.
- The traction evidence that carried weight: Version One Ventures wrote that Lolli operates as a browser extension with over 500 brand partnerships established.
Source and provenance
Investment Rationale published by Version One Ventures on versionone.vc (first-party source). Read the original
