Why We Invested · Accel
Investment thesis
Accel believes Ethos is reinventing how term life insurance is sold and understood as large consumer markets shift online.
We believe that Ethos is reinventing how term life insurance is sold and understood, and we’re excited to join Peter and Lingke as Ethos reshapes this market.
Product
Ethos compresses underwriting into an intuitive online sign-up flow and binds policies without requiring bloodwork.
Ethos’ technology compresses the multi-week underwriting process into an intuitive online sign-up flow, and allows Ethos to bind policies without drawing blood.
Traction
Ethos is backed by major global reinsurance partners and processes thousands of customer applications monthly.
In a short amount of time, Peter and Lingke have built a trusted brand that has been backed by the largest reinsurance partners in the world and now processes thousands of customers and applications every month.
Team
Ethos was founded by Peter Colis and Lingke Wang.
Ethos’ founders, Peter Colis and Lingke Wang, have set out to make purchasing life insurance as easy as a few taps on your phone.
Business model
Ethos operates without employing commissioned salespersons.
In an industry defined by aggressive sales tactics, Ethos has become the fastest growing term life insurance provider without a commissioned salesperson on staff.
Investment context
Accel announced its Series B investment into Ethos, a digital life insurance company.
Today Accel is announcing our Series B investment into Ethos, the fastest growing company in digital life insurance.
What founders can learn
- The traction evidence that carried weight: Accel wrote that Ethos is backed by major global reinsurance partners and processes thousands of customer applications monthly.
- How the team was judged: Accel wrote that Ethos was founded by Peter Colis and Lingke Wang.
- How the model was assessed: Accel wrote that Ethos operates without employing commissioned salespersons.
Source and provenance
Why We Invested published by Accel on accel.com (first-party source). Read the original
