Why We Invested · Accel
Why the firm invested
Accel's decision to invest stems from admiration for founders Claudia Kolonas and Richard Chua and their commitment to regional economic impact.
Most importantly, our excitement to invest in Pluang stems from our admiration of Claudia and Richard and their commitment to not just to build a category-defining business, but to make a lasting economic impact on all of broader Southeast Asia.
Product
Pluang used gold as an entry wedge asset class to teach users how to invest in multiple asset classes over time.
As such, Pluang was built with gold serving as the wedge to help users learn how to invest in multiple asset classes over time.
Traction
Pluang on-ramped millions of users cost-effectively by partnering with major apps like GoJek, Tokopedia, Bukulapak, and Dana to embed gold investing.
Claudia and Richard partnered with other popular apps in the region, including GoJek, Tokopedia, Bukulapak, and Dana, to embed gold investing in those experiences and leverage the distribution and reach of these partners. As a result, Pluang has on-ramped millions of users cost effectively
Competition
Pluang is the only player with licenses and products offering gold, fractional Indonesian equities, global equities, crypto, and mutual funds.
Pluang is uniquely positioned in this golden moment, as the only player to have gone through the multi-year process to acquire the licenses and build the products to offer gold, fractional Indonesian equities, global equities and indexes, crypto, and mutual funds.
What founders can learn
- What actually moved the decision: Accel wrote that Accel's decision to invest stems from admiration for founders Claudia Kolonas and Richard Chua and their commitment to regional economic impact.
- The traction evidence that carried weight: Accel wrote that Pluang on-ramped millions of users cost-effectively by partnering with major apps like GoJek, Tokopedia, Bukulapak, and Dana to embed gold investing.
Source and provenance
Why We Invested published by Accel on accel.com (first-party source). Read the original
