Why We Invested · Andreessen Horowitz
Why the firm invested
Top-performing portfolio companies repeatedly credited Crossbeam for enabling their successful partnership and revenue growth strategy.
The value of Crossbeam first became apparent to us in the boardroom, where we continually saw many of our top performing companies grow by nailing the partnership motion, always adding the footnote: “we couldn’t do it without Crossbeam.”
Problem
Crossbeam replaces manual spreadsheets and ad hoc conversations with a secure data escrow for sharing selective data with partners.
Crossbeam replaces the manual, messy, and time-consuming spreadsheets and ad hoc conversations of the past with a secure data escrow that enables companies to share the right information with the right set of partners.
Product
Crossbeam is a viral B2B network that enables sales, marketing, and partnership teams to execute and quantify co-selling and co-marketing value.
Crossbeam is a viral, B2B network that enables partnerships, sales, and marketing teams to quantify and execute on the value that co-selling and co-marketing with the right partner creates.
Crossbeam launched Partner Cloud as an integration marketplace offering on its platform.
continuously shipped new products (check out their latest, Partner Cloud), not to mention the countless partner ecosystem success stories.
Traction
Multiple Crossbeam customers requested to invest directly in Crossbeam's funding round.
The common message was loud and clear – Crossbeam is already helping companies generate incremental revenue. Many of them even asked to invest as part of this round.
Co-founders Bob Moore and Buck Ryan grew Crossbeam virally to over 5,000 companies on the platform.
In the years since co-founders Bob and Buck Ryan started Crossbeam, they have grown the platform virally to over 5,000 companies, hired an exceptional team, and continuously shipped new products
Team
CEO Bob Moore founded Crossbeam after experiencing the strategic importance of tech partner ecosystems as co-founder and CEO of RJMetrics.
Crossbeam’s CEO Bob Moore encountered the pain point of not utilizing partners effectively as the CEO/co-founder of RJMetrics where he learned that your place in an ecosystem of tech partners can be just as important as the quality of your product itself.
What founders can learn
- What actually moved the decision: Andreessen Horowitz wrote that Top-performing portfolio companies repeatedly credited Crossbeam for enabling their successful partnership and revenue growth strategy.
- The traction evidence that carried weight: Andreessen Horowitz wrote that Multiple Crossbeam customers requested to invest directly in Crossbeam's funding round.
- How the team was judged: Andreessen Horowitz wrote that CEO Bob Moore founded Crossbeam after experiencing the strategic importance of tech partner ecosystems as co-founder and CEO of RJMetrics.
Source and provenance
Why We Invested published by Andreessen Horowitz on a16z.com (first-party source). Read the original
