Why We Invested · Andreessen Horowitz
Why the firm invested
Andreessen Horowitz partnered with Figma to advise on go-to-market execution, bottom-up sales, and operational scaling.
So I’m proud for Andreessen Horowitz to partner with Dylan, Evan, and the entire Figma team (where I can bring go-to-market experience with bottom-up sales execution and operations scaling advice) as they grow and go on to conquer the rest of the world.
Product
Figma replaces four or five discrete software tools by offering an end-to-end, multiplayer design platform for real-time collaboration across teams.
What used to take four or five discrete tools can now be done end-to-end in Figma, the single source of “truth” for product design and design systems. But it’s not just a design tool that solves a problem, it’s a multiplayer system for collaboration
Traction
More than 4 million users have registered for Figma since its launch in December 2015.
Since it launched in December 2015, over 4M users have registered for Figma.
Figma's plugin platform has attracted over 700 third-party plugins and more than 3 million plugin installs.
And shortly after they launched their plugin platform last summer, more than 700+ third-party plugins have been built for the platform with over 3M plugin installs.
Figma is used by major technology and enterprise organizations including Airbnb, Spotify, Twitter, Dropbox, Google, Microsoft, Uber, British Telecom, and Goldman Sachs.
We hear about Figma being used by everyone from design-led companies like Airbnb, Spotify, Twitter, and others; to established tech companies, new and old, like Dropbox, Google, Microsoft, and Uber; and by other industry players such as British Telecom and Goldman Sachs.
What founders can learn
- What actually moved the decision: Andreessen Horowitz wrote that Andreessen Horowitz partnered with Figma to advise on go-to-market execution, bottom-up sales, and operational scaling.
- The traction evidence that carried weight: Andreessen Horowitz wrote that More than 4 million users have registered for Figma since its launch in December 2015.
Source and provenance
Why We Invested published by Andreessen Horowitz on a16z.com (first-party source). Read the original
