Why We Invested · B Capital
Investment thesis
B Capital plans to introduce Clari's revenue operations platform to BCG's Global 2000 client network across more than 50 countries.
Our partnership with BCG allows us to bring the power of Clari’s platform to BCG’s global 2000 clients across 50+ countries to help businesses maximize their revenue potential.
Why the firm invested
B Capital invested in Clari due to its differentiated product capabilities, impressive growth, and strong customer enthusiasm.
Beyond the differentiated product capability and phenomenal growth, we’ve been highly impressed with the resounding enthusiasm and excitement we’ve seen among Clari’s customer base.
Product
Clari brings together data from enterprise systems and leverages AI and automation to increase win rates, shorten sales cycles, and improve forecast accuracy.
Clari brings together data from disparate enterprise systems and leverages advanced AI and automation to help companies increase win rates, shorten sales cycles, and improve forecast accuracy.
Clari acts as a system of engagement and enablement, connecting operations across the customer lifecycle and bridging sales, marketing, finance, and customer success.
While CRM systems primarily operate as a “system of record,” Clari operates as the “system of engagement and enablement,” serving as the connective tissue to coordinate operations across the customer lifecycle and serve as the bridge between sales, marketing, finance, and customer success departments.
Traction
Hundreds of enterprise companies, including Adobe, Workday, Cisco, Okta, Zoom, Datadog, Dropbox, Splunk, and Palo Alto Networks, use Clari to reach revenue goals.
Industry-leading companies like Adobe, Workday, Cisco, Okta, Zoom, Datadog, Dropbox, Splunk, Palo Alto Networks are among several hundreds of customers that rely on Clari to achieve their revenue goals.
Gartner included Clari in its hype cycle report for CRM sales technologies across four distinct categories.
They are also included in Gartner’s hype cycle report for CRM sales technologies in 4 categories: knowledge graphs for sales, algorithmic guided selling, predictive sales forecasting, and mobile sales productivity.
A Fortune 50 enterprise customer has over 2,200 employees across multiple departments using Clari as their revenue operations platform.
Today, at this company, more than 2,200 employees across multiple teams use Clari as a connected revenue operations platform.
Team
Clari co-founders Andy Byrne and Venkat Rangan previously co-founded and scaled Clearwell Systems until its acquisition by Symantec.
The two previously founded and scaled Clearwell Systems, Gartner’s highest-ranking e-Discovery company, until its acquisition by Symantec.
What founders can learn
- What actually moved the decision: B Capital wrote that B Capital invested in Clari due to its differentiated product capabilities, impressive growth, and strong customer enthusiasm.
- The traction evidence that carried weight: B Capital wrote that Hundreds of enterprise companies, including Adobe, Workday, Cisco, Okta, Zoom, Datadog, Dropbox, Splunk, and Palo Alto Networks, use Clari to reach revenue goals.
- How the team was judged: B Capital wrote that Clari co-founders Andy Byrne and Venkat Rangan previously co-founded and scaled Clearwell Systems until its acquisition by Symantec.
Source and provenance
Why We Invested published by B Capital on b.capital (first-party source). Read the original
