Why We Invested · Felicis
Why the firm invested
Felicis backed Evertune due to its rigorous data science foundation, clear vision for AI brand measurement, and strong enterprise execution.
Evertune’s clarity of vision and their commitment to robust data science as the foundation of brand measurement is the kind of discipline that's required in this new, conversational-first landscape.
Product
Evertune measures brand sentiment in addition to placement across major AI platforms using dashboards tailored to each enterprise CMO's strategy.
They measure sentiment in addition to placement across all the major products. They give deep insights across the dimensions that matter for each industry and each company. The dashboards and measures are custom-built based on each CMO’s strategy.
Evertune samples more than 100,000 prompts per report to provide statistically meaningful AI brand perception data.
Instead of prompting the model just a handful of times, Evertune samples more than 100,000 prompts per report, and regularly updates their findings. The result is statistically meaningful insights that marketers can trust and act upon.
Evertune automatically traces AI model responses back to source content and provides actionable recommendations to shift brand perception.
They take action automatically. They trace responses back to the sources and provide clear, actionable ways to shift AI perception, from adjusting content to rethinking strategy.
Investment context
Felicis led Evertune's Series A investment round and joined the company's board of directors.
We’re proud to lead Evertune’s Series A, join the board, and partner with a team that’s turning black-box chaos into brand clarity.
What founders can learn
- What actually moved the decision: Felicis wrote that Felicis backed Evertune due to its rigorous data science foundation, clear vision for AI brand measurement, and strong enterprise execution.
Source and provenance
Why We Invested published by Felicis on felicis.com (first-party source). Read the original
