Why We Invested · Index Ventures
Investment thesis
Persona is positioned to become the foundational identity layer of the internet, enabling safe online transactions.
As the world moves online, Persona is helping it get there safely.
Product
Persona enables businesses to create a fast lane for legitimate users while blocking bad actors.
With Persona, businesses create a 'fast lane' for legitimate users while keeping bad actors away.
Traction
Persona emerged frequently in conversations with portfolio companies and ecosystem peers, receiving strong customer satisfaction across neobanks, crypto, marketplaces, and food delivery.
When we asked our portfolio companies and friends in the ecosystem how they managed user identities, we noticed that one company emerged in countless conversations: Persona.
Postmates and UrbanSitter are early customers of Persona.
both Postmates and UrbanSitter are early customers
Team
Persona is successfully attracting top technical talent from the founders' networks.
as I, together with my colleagues Shardul and Kyle, dug into the Persona team it was clear they were attracting the best and brightest from their strong, technical networks.
Investment context
Index Ventures led Persona's $50 million Series B funding round.
We're thrilled to be announcing our lead role in Persona's $50M Series B to support the company's mission to become the identity layer of the internet.
What founders can learn
- The traction evidence that carried weight: Index Ventures wrote that Persona emerged frequently in conversations with portfolio companies and ecosystem peers, receiving strong customer satisfaction across neobanks, crypto, marketplaces, and food delivery.
- How the team was judged: Index Ventures wrote that Persona is successfully attracting top technical talent from the founders' networks.
Source and provenance
Why We Invested published by Index Ventures on indexventures.com (first-party source). Read the original
